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"Vast changes in technologies and geopolitics have produced a wholesale shift in the way states and other powerful entities think about the production and retention of popular loyalties. Strategic communication has embraced these changes as stakes increase and the techniques of information management become more pervasive."--

From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the ""New China""—a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities—including the Chinese Communist Party itself—seek to influence and control the narratives through which the Beijing Games will be understood

Dramatic symmetries in strategies and techniques of persuasion create challenges to the functioning of established actors in the global media ecology, including international broadcasters. This essay articulates an adaptation of the concept of asymmetric warfare to the field of propaganda, persuasion and recruitment. It examines the particular challenge of certain asymmetric entrants, including ISIS and categorizes how the more traditional entities and government institutions react to these new entrants in markets for loyalties.

Dramatic symmetries in strategies and techniques of persuasion create challenges to the functioning of established actors in the global media ecology, including international broadcasters. This essay articulates an adaptation of the concept of asymmetric warfare to the field of propaganda, persuasion and recruitment. It examines the particular challenge of certain asymmetric entrants, including ISIS and categorizes how the more traditional entities and government
institutions react to these new entrants in markets for loyalties. (author's abstract)